How AimFire Marketing Works with You
To help you visualize a typical scenario, here's an overview
of the AimFire Marketing process, from start to finish:
 Schedule an introductory meeting: Over coffee or in your office, we'll meet to learn about your business, your needs and goals, what marketing activities you've done in the past, what has worked and what hasn't, and where you see your company in the long-term.- Customize a plan for moving forward: If it's a specific project you'd like to implement, AimFire Marketing will outline the estimated timeline, resources and marketing activities needed to complete the project. If you prefer a monthly, ongoing relationship with AimFire Marketing, your plan will include a list of
marketing,
PR, advertising,
website
or SEO activities identified for implementation.
- Getting Started: Based on the established budget and plan, AimFire Marketing will begin to prioritize and schedule your
marketing,
public relations and
Internet
marketing activities and begin the implementation process. This usually involves a kickoff meeting, introductory research, information gathering and discussions with your team.
- Ongoing communication: Throughout the project or month, AimFire Marketing will be in touch with you to give you progress reports. You may receive drafts of marketing copy for review and approval, an outline of Web navigation or a proposed
PR
strategy. AimFire Marketing will always keep you informed of your project hours at all times and will strive to stay within your monthly or project budget so there are no surprises.
- Success tracking: Whether it's your
pay per click ad
campaign, e-newsletter or visitor activity on your
website, AimFire Marketing will make sure you are aware of all of your
marketing
successes. We'll also notify you when your company has been featured in the media, and we'll even format it for posting to your website.
If you are engaged in search engine optimization
(SEO) or
search engine marketing (SEM), we can track the results of
your campaigns for you. Helping you see your results will give you a better idea of your ROI for your marketing, PR and
Internet marketing efforts.
Next: Investing in Marketing
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