AimFire Marketing Resource Library
The AimFire Marketing Resource Library is provided for your convenience, and features marketing-related articles, links to industry websites,
marketing service vendors and recommended reading. You can also join the AimFire OnTarget email newsletter list for additional marketing resources and tips.
AimFire Marketing's Favorite Marketing- or Business-Related Websites:
Marketing
Sherpa: a great
online publication for marketing, advertising and PR
ClickZ Network:
an Internet marketing website with expert tips and
tricks, from blogs to SEO
Inside Indiana Business:
learn about the latest business news in Indiana
(online, radio, TV)
Indianapolis Star:
Indianapolis' daily newspaper
Indianapolis
Business Journal:
Indianapolis weekly business newspaper
Recommended Books:
The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
by Guy Kawasaki
Comments: I read this book before I started AimFire Marketing.
It has some valuable tips, from naming your business to
establishing partnerships.
The Guerrilla Marketing Handbook
by Jay Conrad Levinson and Seth Godin
Comments: An old standby in my marketing book collection. I
had the fortunate opportunity to meet Seth Godin in 2004 and
have the book signed. I enjoy all of his books, especially the
guerilla marketing series.
Guerilla Marketing for Consultants
by Jay Conrad Levinson and Michael W. McLaughlin
Comments: This is a great book for any consultants out there
who want cost-effective ideas for marketing their consulting
practices. If you do any kind of consulting in your business,
this book will be worth adding to your collection.
Recommended Marketing and Business Magazines:
Worthwhile
Magazine: This magazine is all about "Working with Purpose,
Passion and Profit." This magazine especially hit home
with me when deciding to quit my full-time job and start
AimFire Marketing. If you'd like more purpose or passion in
your career, definitely check this one out.
Inc.
Magazine: A great magazine for companies
in their growth mode. I like to read about the successful
stories of other entrepreneurs.
Fast
Company Magazine: This magazine
chronicles innovative people and ideas. I can always get
inspiration from the articles in this magazine.
Have a great recommendation for marketing professionals or business owners? Contact
Aim Fire Marketing and let us know!
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