Sending Press Releases that will Get Your Company Published
in the Media
Writing and submitting a press release is one of the easiest ways to communicate your message to the media. Press coverage is a great marketing tool because you can use earned media coverage in sales kits,
e-newsletters or on your
website and
it also helps increase search
engine optimization results.
Generally speaking, your press release should:
- Summarize your story's main point with an attention-getting headline
- Give all the necessary details early and upfront in the release (the who, what, where, when and why of the story)
- Explain the story in more detail any crucial statistics, figures or projections
- Describe and quantify the impact of the story to the specific audience
Not every story will be newsworthy to every media outlet or audience. It is important to carefully select what news you promote via press releases. Always ask yourself, "Why should someone care?"
It's about quality, not quantity.
If you bombard the press with news all the time, they will be less likely to notice when you have really big news. AimFire Marketing
of Indianapolis can help you identify and present the most newsworthy stories to the media on your behalf so that your name quickly becomes more recognized in your targeted industry or region.
Contact us to get
started on your PR efforts.
Next: Article Placement: Another PR Success Strategy
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