Using
Social Media in your Marketing Mix:
Strategies for Success
By Susan Young, President, AimFire Marketing
So I must admit I'm not one of the early adopters to use all of these social media platforms such as
Facebook and Twitter to promote my own business, but all I read about is how other companies are doing this successfully, so why not jump on the bandwagon?
Social Media are popping up everywhere. There are websites such as MySpace and Facebook which let you create profiles of yourself and then invite others to "befriend" you or become one of your "fans."
Recently many of the talk shows such as The Oprah Winfrey Show and Ellen have joined in on the fun, and feature their own versions of Facebook pages, inviting all of their viewers to join. It has become a
competition to see who can have the most number of followers. As of this writing, Ellen's Facebook page has 753,253 fans and Oprah's has 458,609 fans (by the way, I am a fan of both shows). They are using their Facebook pages to interact with viewers, promote products and causes and even request information from viewers such as submitting ideas for new segments of their shows.
It only makes sense that businesses should be able to take advantage of social media too. How do we do it?
Well, luckily the social media sites make it really easy for us to do so, with simple, step-by-step instructions. For Facebook, just click here to create a business profile page and start promoting. You can also look at other businesses' pages for ideas.
Susan Young is
president of Aim Fire Marketing, an Indianapolis-area marketing,
public relations, website development, SEO and Internet
marketing firm that works with
growing companies to implement effective marketing programs. You
can contact Susan and learn more about Aim Fire Marketing by
visiting www.aimfiremarketing.com.
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- Aim Fire Marketing. You can reprint this article on your
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