Would
you, Could you, On a Cow?
Unusual Advertising Spots
By Susan Young, President, AimFire Marketing
June 2006
Leave
it to online casino GoldenPalace.com
(the company that paid $28,000 on eBay for the 'Virgin Mary
grilled cheese sandwich') to come up with another original
marketing idea: Advertising on Cows! I almost didn't
believe this when I heard it, so I had to go directly to the
source. You can check out pictures of the "branded"
cows (I couldn't resist!) here.
That got me thinking: what other unusual (or less
traditional) places might it make sense to advertise your
business? So I've created a list of unique advertising
venues and some potential companies that might consider
advertising in these places. Here goes:
| Spots
to Advertise |
Potential
Advertisers |
| On
a cow |
herbicide
company |
| On
a park bench |
bird
seed company |
| On
an automobile |
car
insurance company; auto repair shop |
| On
a temporary tattoo |
fitness
center; health foods store |
| On
a shopping cart or checkout divider stick |
impulse
item (gum, batteries) or purchase (dry cleaners, car wash) |
| Movie
theater screen |
soft
drink; nearby restaurant, coffee shop or retail
establishment |
| Grocery
store receipt |
local
retail shop or restaurant |
| Back
of a baseball ticket |
kids
sports league; restaurant near the stadium |
| Hotel
key cards |
pizza
delivery; tourist destination |
| Bar
bathroom stall |
alcoholic
drink; brand of painkillers |
| Church
bulletin |
breakfast
or brunch restaurant; Christian bookstore |
These
are just a few ideas to get you started. Obviously, if companies
are advertising on cows and foreheads, the possibilities are
endless!
Have you seen any unusual advertising spots lately? Email
me at syoung @ aimfiremarketing.com and tell me about it! I'll
be happy to add them to this list!
Susan Young is
president of Aim Fire Marketing, an Indianapolis-area marketing,
public relations and website strategies firm that works with
growing companies to implement effective marketing programs. You
can contact Susan and learn more about Aim Fire Marketing by
visiting www.aimfiremarketing.com.
Copyright
- Aim Fire Marketing. You can reprint this article on your
website or newsletter by including this and the above paragraph.
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