How
Good PR Can Help Your SEO Results
By Susan Young, President, AimFire Marketing
March
2008
Have you exhausted all of
your search engine
optimization strategies and you're looking for a way to
boost your website's popularity and drive additional traffic?
You may not have thought about it before, but actually public
relations (PR) is a great way to increase your
natural/organic search engine results. And even better news -
you don't have to be a Fortune 500 company to benefit from PR
services.
With the vast
amount of information published online, you too can gain
valuable press, which can boost your website traffic, and
eventually lead to more sales. It's a natural next step after
you've launched your website, performed SEO
and tried other marketing methods such as pay-per-click
advertising.
How
it works:
First,
you write a press release, educational article or case study and
submit it to your list of reporters in your targeted media (or
have someone do this for you). Once you receive media
coverage, the particular media outlet (newspaper, magazine,
website or blog) posts the story (or a copy of your press
release) on their website or online news room. These stories
should (in most cases) include a link back to your website. Make
sure to include a blurb at the end of your press release or
article with information about your company and a link to your
website.
Search
engines like Google and Yahoo assign a value to the popularity
of your website, so the more websites that link to you, and the
more popular those websites are, the higher your website will
rank.
So
if you're struggling with search
engine optimization and wondering what other tactics you
might use, give PR
a try, and you might find that your rankings improve.
Susan Young is
president of AimFire Marketing, an Indianapolis, Indiana-based marketing,
public relations, website development and search engine
optimization company. You
can contact Susan and learn more about Aim Fire Marketing by
visiting www.aimfiremarketing.com.
Copyright
- AimFire Marketing. You can reprint this article on your
website or eNewsletter by including this statement and the above paragraph.
Back
to home |
