Building
a Better Website:
Is your Website Truly Working for You? (A Quiz)
By Susan Young, President, AimFire Marketing
April 2006
Read
the following questions and add one point for each "yes"
response.
- People
are unable to find my company by doing a web search on my industry keyword phrases or
terms.
- My website copy
is.(one point for each "yes" item)
- Too
technical
- Outdated
or inaccurate
- Too
"company" focused (why I'm great)
- Full
of more "we's" than "you's"
- I have a "copyright 2001" or other expired date at the
bottom of my site.
- No
one regularly compliments me on my website.
- I
am no longer getting orders, new sign-ups or increased activity or
traffic on my website each month.
- I
am not leading customers along a path to a desired
end result (an order, an information request, an
e-newsletter subscription, etc.)
- My website
was designed in 2001 or earlier, I have a frames-based site,
or I'm using white text over a black background.
- I
do not have popular keyword terms optimized for search engines
throughout my website, or if I do, my website tracking
program shows that people are not using these terms to find
my website.
- I have
not updated my content on my website at least each month to
get people to come back and visit my site.
- I have
no coupons, special offers or other incentives on my website to entice
responses.
Your
Results:
If
you answered "yes" to:
More
than 5 =
Your website is in dire need of a refresh! Take drastic
action immediately!
2
- 4 = Not bad. Go back and review your "yes" answers and
revise.
1
- 2 = You're getting there. A few minor tweaks and you'll
be on your way to
having a great website.
0
= You're nearly a Web superstar! Keep up the good work!
Susan Young is
president of Aim Fire Marketing, an Indianapolis-area marketing,
public relations, website development, SEO and Internet
marketing firm that works with
growing companies to implement effective marketing programs. You
can contact Susan and learn more about Aim Fire Marketing by
visiting www.aimfiremarketing.com.
Copyright
- Aim Fire Marketing. You can reprint this article on your
website or newsletter by including this and the above paragraph.
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