Bring
Your Marketing Outdoors
By Susan Young, President, AimFire Marketing
April 2007
Spring
is in the air and it's the time of year to begin taking
advantage of the great outdoors. But Spring Fever isn't just
tied to your home or personal activities. In what ways can your
business branch out and bring its marketing efforts outdoors?
Here are some tactics to bring your marketing efforts outdoors
and get your company some exposure at the same time:
-
Putting
up retail signage or yard signs outside your place of
business (on the door, flags flying above, miniature blimps
or the like, with your logo or advertising a sale)
-
Sponsoring
a hole at an association or industry golf outing
-
Sponsoring
a charity walk-a-thon, bike-a-thon or other athletic event
-
Hosting
a picnic, cookout, or outdoor open house for your vendors,
partners, prospects and/or employees
-
Scheduling
an outdoor, fun "outing" for the above (racetrack
or go-carting, miniature or regular golf, trip to a local
zoo, concert or other outdoor event)
-
Maximizing
corporate vehicles with new or updated vehicle signage
-
Putting
your advertisement or logo on a bus, train or truck
-
Considering
billboard advertising if your message would benefit with
visibility from drive-by traffic
-
Hire
a person to stand outside your office with a sandwich board
or in a themed costume with your company name/message to
attract attention (think Halloween costumed people in
October or the Uncle Sam standing on the corner at tax
time).
-
Sending
outdoor marketing promotional items to prospects in the mail
or at tradeshows or events (such as golf accessories,
gardening items, picnic tools or other outdoor toys with
your logo, phone and/or website on them)
-
Tying
your marketing messages, discounts and promotions and
publicity efforts into spring- or outdoor-related themes.
These
are just a few examples of what you could do, but the
possibilities are endless. Take advantage of the Spring season
and maybe you'll just maximize the return on your marketing
investment!
Susan Young is
president of AimFire Marketing, an Indianapolis, Indiana-based marketing,
public relations and website development firm that works with
growing companies to implement effective marketing
communications programs. You
can contact Susan and learn more about Aim Fire Marketing by
visiting www.aimfiremarketing.com.
Copyright
- AimFire Marketing. You can reprint this article on your
website or eNewsletter by including this statement and the above paragraph.
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