Search Engine
Optimization
How to Get New Visitors to Your Website without
Really Trying
 Search engine optimization (SEO) is a tactic many Web marketers have used as a way to drive traffic to company
websites. Yet many companies
in the Indianapolis area and beyond are not actively using SEO strategies to optimize their websites, or they are not getting the results they should be getting if they were using all of the tactics available.
Try visiting Google or Yahoo! and type in a keyword phrase that someone might type in to find out about your specific product or service (i.e. for AimFire Marketing, it would be
Indianapolis
search engine optimization, Indy SEO, public
relations Indianapolis or Indianapolis
marketing). Does your company's website show up in the top of the search
results for your industry category?
Depending on how much competition your company has on the Web, you may or may not be able to rank high for a particular
keyword phrase. Although there are many strategies that can get you better results,
search engine optimization is challenging because no matter what you do, your position in the search engines is not guaranteed.
Best
Part About Search Engine Optimization: It's Free.
Some people confuse SEO with paid keyword or pay per click advertising
(PPC), which encompasses the category often called search engine
marketing. PPC ads are 4-line text ads in the shaded blue boxes along the right side of search engine results in
Yahoo!,
Google and other
search engines or directories. Unlike paid keyword or search
engine marketing, search engine optimization costs nothing, other than the time to research and optimize your
website content,
or the cost of paying an SEO expert to optimize your website. If possible, your first strategy should be to work on your ranking in the natural, or organic, search results before spending any money on
pay-per-click advertising.
Biggest
SEO Myth: Just because you're #1 on Google's
Search Engine doesn't mean people are looking for you.
Another crucial aspect of search engine optimization that people often forget is the research component. Before you even begin to optimize your website, you should do a little digging to determine how many people are searching on a particular keyword phrase in a given day or month. AimFire Marketing can research, create and prioritize a keyword phrase list and then use this information to optimize your
website for the search engines. With our foundation in effective
website strategy and
content, AimFire Marketing has the
search engine optimization expertise to help you rank higher.
SEO Customer Success Story:
LeadTrack Software
“Over
the past three years we have worked with three different Search
Engine Optimization companies. Aim Fire Marketing is the first
one to actually produce measurable improvement in our page
rankings, page views and unique visitors. Susan Young is a
pleasure to work with and has a real grasp of what companies
need to do to improve their marketing.”
-
Jim LaBelle, LeadTrack
Software Contact
us today to get started on your SEO strategy.
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